Vesna is a senior communications and editorial leader with a career spanning higher education, national peak body organisations, purpose-driven NFPs and independent practice. Known for building integrated functions from the ground up, she brings expertise across strategic communications, advocacy, stakeholder engagement, fundraising, community engagement and editorial production, with a particular commitment to Plain English and accessible messaging.
At Retina Australia, Vesna leads the communications, advocacy and fundraising function, which she sees as an opportunity to put her skills and experience in service of a mission that genuinely matters. In an ecosystem as diverse as inherited retinal disease research, where audiences span clinicians, researchers, policymakers, donors and the community, she brings a deep conviction that how you say something matters as much as what you say — and that clear, intentional and human communication is what turns awareness into action.
